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Marketing Personalization 2.0
I was doing some research over the past week related to best practices for shaping customer-brand experience, and it made me think more about the state of marketing personalization. The whole point of...
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Top 20 Cross-channel Marketing Execution Platforms?
In my recent Marketing Personalization 2.0 blog piece, I spent some time talking about what I referred to as ‘cross-channel marketing execution management platforms.’ This is a technology segment that...
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Next Generation of Marketing Services Agencies 1 of 2: Pillars and Barriers
Over the past few months I’ve checked in with a number of current and past colleagues and acquaintances who work at a variety of marketing services agencies — PR, ad agencies, social-media firms, brand...
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Next Generation of Marketing Services Agencies 2 of 2: Exemplary Firms
This the second in a two-part series of posts. This past Friday I discussed the five key characteristics (‘pillars’) I believe will mark successful, integrated marketing services agencies in the...
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Why ‘Cloud Services’ Matter to Marketers
One common theme on this blog over the past few months is the myriad challenges facing marketers as they attempt to deploy and manage integrated marketing communication programs in an increasingly...
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Top 20 Integrated Marketing Management Platforms 1 of 3: Marketers’ Needs +...
This past November I posted a blog piece, titled “Top 20 Cross-channel Marketing Execution Platforms?” The piece was a call for input on the state of technologies that assist marketers in running...
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Marketing Technology and Marketers … An Invitation to Participate in a New Book
Today’s post is a bit different from the usual. We won’t be diving into a key topic at the intersection of brands, marketing, innovation and technology, nor will we be presenting a Q&A with a...
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Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing...
This is the second in a three-part series of posts on integrated marketing management platforms. The first post identified the strategic need for integrated marketing management, mapped this to key...
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The Inbound Marketing / Marketing Content Management Crowd – A Fourth Camp?
I’ve been doing a deep dive into the integrated marketing management segment over the past few months. My goal has been to unravel the complex vendor landscape; to help marketers discern the...
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